Monday, October 25, 2010

It's HALLOWEEN week!!!! Let's do something fun!

Halloween is upon us! Now is the time to use your creative skills to make something spooky, scary and fun! This is going to be a fun assignment with very few boundaries, so let your minds go wild!

Your task is to create some sort of Halloween imagery. It could be a flyer to a Halloween party you are hosting or attending. It could just be a graphic designed to scare the bejeezus out of others! It could be a fun Halloween illustration! It could be a Photoshop zombie self-portrait or an Illustrator zombie self-portrait!

You are free to use any software you would like and there are no size requirements. The only thing I'm requiring is that it fit in somehow with a Halloween theme. So, knock yourselves out with this one!

These will be due at the end of class on Monday, November 1st. So, I want you to have at least three ideas sketched out in your sketchbook by (the beginning of class) next Monday. If at all possible, try to have your digital work started before class next Monday. At the very least, bring all of your images and sketchbook to class, so you'll have everything you need to get started.

Happy Halloween everyone! Have fun this week and most importantly, be safe!

HOMEWORK:
• Make at least three different Halloween imagery sketches in your sketchbook
• Come up with an idea for your Halloween imagery and start digitizing it
• Use ANY software you want
• Use ANY subject matter you want (keep it at least PG-13 though. . .)
• Most importantly, use your IMAGINATION!

Monday, October 18, 2010

10-18-10 Finalizing your logo designs

This week in class we will be talking more about techniques to use in Adobe Illustrator to help with your logos. We will go over the type tool, shape tools and other items you'll find essential to your logo project. Tonight's class will primarily be work time and one-on-one instruction as you continue to work on your designs. Your finished logo designs will be due at the end of class on Monday, October 25th.

For your homework, I want you to do some more research on logos. Look around at items you use every day and see what techniques are used to create them. I'd like you to bring in five examples of logos you like, and be prepared to tell us what attracted you to them. You can bring in digital logos or you can bring in products, posters, etc. that show the logo you are talking about.

HOMEWORK:
• Bring in five examples of logos you like (digital or hard copy)
• Be prepared to work on your logo designs in class

Monday, October 11, 2010

10-11-10 Logo Design

We see logos all over the place. Have you ever stopped and thought about the people who create them? How about the creative process they go through? Well, you will now. Our next project will be LOGO DESIGN!

Logos can be simple. Logos can be complex. Most importantly, logos need to make a statement. It isn't the method of logo creation that is important, instead it is the impact of the logo that determines its success or failure. Some logos are type heavy and some are image heavy while many balance right in between. In any case, you'll be looking at logos closer than you ever have before.

The first thing I'd like you to do is to go out in the world and take a look at some logos you see often. Really take a long, hard look at them and think about what went into creating them. Try to be thinking about why the designer used that specific font. Think about how the graphic (if any) works with the composition of the logo. Think about what you might have done differently. Now, in order to understand logos, you'll need to actually make some. So, for the first part of this week's assignment, I want to you to draw some logos in your sketchbook. I want you to choose THREE different logos and draw each of them, taking a full page for each, in your sketchbook. Take your time and try to make them as accurate as possible. These sketches will be GRADED.

The next thing you're going to do is start creating a logo for an imaginary company. You can choose between these businesses:

• Jack's Poker Parlor
• Bud's Rose Garden
• Three Circle Marketing

After you've picked your company, I want you to start sketching ideas in your sketchbook for a possible logo. I want to see a LOT of these. Remember, sometimes you have to draw the bad ideas to get them out of your head to make way for great ideas! That means, I want to see a MINIMUM of 20 sketches for your logo ideas. You are encouraged to draw more than 20, but fewer will result in a poor grade. Yes, these sketches will be graded also.

HOMEWORK: (in your sketchbooks)
• Sketch three different existing logos (full page each)
• Pick your imaginary company
• Sketch 20 (or more) logo ideas for your company
• Be prepared to start digitizing your logos on 10/18.
• You MUST pay for your sketchbook by 10/18 or I will collect it and you will receive a grade of "0" for BOTH assignments. There is no reason to slack off paying your $3.25 for these sketchbooks. Pay up!