10-11-10 Logo Design

We see logos all over the place. Have you ever stopped and thought about the people who create them? How about the creative process they go through? Well, you will now. Our next project will be LOGO DESIGN!

Logos can be simple. Logos can be complex. Most importantly, logos need to make a statement. It isn't the method of logo creation that is important, instead it is the impact of the logo that determines its success or failure. Some logos are type heavy and some are image heavy while many balance right in between. In any case, you'll be looking at logos closer than you ever have before.

The first thing I'd like you to do is to go out in the world and take a look at some logos you see often. Really take a long, hard look at them and think about what went into creating them. Try to be thinking about why the designer used that specific font. Think about how the graphic (if any) works with the composition of the logo. Think about what you might have done differently. Now, in order to understand logos, you'll need to actually make some. So, for the first part of this week's assignment, I want to you to draw some logos in your sketchbook. I want you to choose THREE different logos and draw each of them, taking a full page for each, in your sketchbook. Take your time and try to make them as accurate as possible. These sketches will be GRADED.

The next thing you're going to do is start creating a logo for an imaginary company. You can choose between these businesses:

• Jack's Poker Parlor

• Bud's Rose Garden

• Three Circle Marketing

After you've picked your company, I want you to start sketching ideas in your sketchbook for a possible logo. I want to see a LOT of these. Remember, sometimes you have to draw the bad ideas to get them out of your head to make way for great ideas! That means, I want to see a MINIMUM of 20 sketches for your logo ideas. You are encouraged to draw more than 20, but fewer will result in a poor grade. Yes, these sketches will be graded also.

HOMEWORK: (in your sketchbooks)

• Sketch three different existing logos (full page each)

• Pick your imaginary company

• Sketch 20 (or more) logo ideas for your company

• Be prepared to start digitizing your logos on 10/18.

• You MUST pay for your sketchbook by 10/18 or I will collect it and you will receive a grade of "0" for BOTH assignments. There is no reason to slack off paying your $3.25 for these sketchbooks. Pay up!